Idea: We partnered with NFT artist, Xsullo, to create and sell an NFT authenticating ownership of a one-of-a-kind, proprietary color.

 The NFT was accompanied by a physical asset – a Corvette Z06 in that proprietary color. GM agreed to never use that paint color again.

​We teased the project on our social channels ahead of the largest NFT convention in the world, NFT NYC. The following week, we debuted the art at an exclusive event at The Dream Hotel's Crypt Gallery in NYC.