For a lot of us, COVID-19 didn’t feel real until the NBA canceled their season. It was a moment that clicked for fans across the country, especially in Chicago where sports are so central to the city’s identity.
As Chicago braced for the impact of COVID-19, we developed a campaign to unite the city and motivate residents to follow Mayor Lightfoot’s Stay at Home Order seriously.
With the help of Chicago’s professional sports teams, we launched We Are Not Playing.
Read about the campaign in The Chicago Tribune.
Role - Art Director
Mask on Chicago: We Are Not Playing
We wanted to make sure citizens of Chicago understood that
"We Are Not Playing" about staying home. We even took that as a double entendres for our pact with Chicago athletes. They agreed not to play at their home arenas, but instead, donate it to the city of Chicago to help COVID-19 patients.
